For the brand design process and brandbooks we divide it into 6 stages:

1. Briefing: a short meeting to discuss scope and set goals. After the briefing we will send you an estimate of the development cost.

2. Layout: following your instructions, we will prepare different concepts for you to review and decide with which ideas we should move forward.

3. Draft: at this point we will present a more concrete draft of the project and ask you for feedback.

4. Development: base on your comments and suggestion, we will build an almost finished version of the project.

5. Retouching: in case it is needed, we will incorporate your final suggestions.

6. Exporting: generation and exporting of different size versions of your logotype.

Understand what a brand identity is and what makes it great. Your brand identity is a tool to help you execute your brand strategy.

The most significant part of the is identifying your target audience. You can’t be everything to everyone.